AdPlan
1,013 websites

AdPlan is free to use

http://www.adplan.com.au/

The Kellogg School of Management at Northwestern University has developed a framework known as ADPLAN that assesses advertising from a strategic ...

VS

Bounce Exchange
5,896 websites

Bounce Exchange costs money

http://www.bouncex.com/

Bounce Exchange enables clients to transform their web traffic by serving content tailored to different visitor segments.

Market Share by Top Websites

1 Bounce Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Bounce Exchange in all segments.

Websites Categories

1 Bounce Exchange has better usage coverage in more websites categories. Including Lifestyle, News & Media, Sports, Arts & Entertainment and 16 other categories.

2 AdPlan is leading in Science & Education, Adult, Heavy Industry & Engineering and Gambling.

Geography

1 Bounce Exchange is leading in most countries, including United States, United Kingdom, Canada, India and 87 other countries.

2 AdPlan is leading in Japan, Taiwan, Cameroon and Macao.