Market Share by Top Websites

1 BrightEdge is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 AdPlan is leading in Top 10K Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Adult, Lifestyle and 8 other categories.

2 BrightEdge is leading in Computers Electronics & Technology, Business & Consumer Services, Science & Education, Health and 8 other categories.


1 BrightEdge is leading in most countries, including United States, India, United Kingdom, Pakistan and 102 other countries.

2 AdPlan is leading in Japan, Albania, Cameroon, Kuwait and one other country.