Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Buysight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 139 other categories.

2 Buysight is leading in Jewelry, Gifts and Insurance.


1 AdPlan is leading in most countries, including Japan, Taiwan, Russia, Thailand and 27 other countries.

2 Buysight is leading in United States, Canada, Italy, Mexico and one other country.