Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, CleverTap is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 132 other categories.

2 CleverTap is leading in Gifts, Publishing & Printing, Car Rentals, Publications and 5 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, Tuvalu, Hong Kong and 37 other countries.

2 CleverTap is leading in India, United States, United Arab Emirates, South Africa and 28 other countries.