Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CleverTap is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 107 other categories.

2 CleverTap is leading in Jobs & Employment, Telecommunications, Mobile Developers, Restaurants & Delivery and 10 other categories.


1 CleverTap is leading in most countries, including India, United Arab Emirates, Indonesia, United Kingdom and 43 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 19 other countries.