Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CleverTap is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 121 other categories.

2 CleverTap is leading in Mobile Developers, Airlines & Airports, Gifts, Domain Names & Register and 8 other categories.


1 CleverTap is leading in most countries, including India, Saudi Arabia, United Arab Emirates, Indonesia and 27 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, Viet Nam and 24 other countries.