Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ClickInc is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 103 other categories.

2 ClickInc is leading in People & Society, Health, Food & Drink, Cooking & Recipes and 34 other categories.


1 ClickInc is leading in most countries, including United States, South Africa, India, United Kingdom and 30 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, China and 12 other countries.