Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Dataium is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 133 other categories.

2 Dataium is leading in Autos & Vehicles, Car Buying and Automotive Industry.


1 AdPlan is leading in most countries, including Japan, Taiwan, Singapore, China and 23 other countries.

2 Dataium is leading in United States and Ukraine.