1
DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdPlan is clearly lagging behind, losing to DoubleVerify in all segments.
1
DoubleVerify has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, News & Media and 14 other categories.
2
AdPlan is leading in Business & Consumer Services, Adult, Lifestyle, Travel & Tourism and 2 other categories.
1
DoubleVerify is leading in most countries, including United States, Germany, United Kingdom, Canada and 91 other countries.
2
AdPlan is leading in Japan, Taiwan, Cameroon, Macao and one other country.