Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleVerify is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 107 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 21 other categories.


1 DoubleVerify is leading in most countries, including United States, United Kingdom, India, Spain and 43 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Singapore and 10 other countries.