AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 113 other categories.
DoubleVerify is leading in News & Media, Computer & Electronics, Technology News, Software and 13 other categories.
DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Russia and 83 other countries.
AdPlan is leading in Japan, Taiwan, South Korea, Tuvalu and 3 other countries.