Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 122 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 22 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, United Kingdom, Germany and 55 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Hong Kong and 2 other countries.