Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DuraSite is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 138 other categories.

2 DuraSite is leading in Motorcycles, Publishing & Printing, Models and Classifieds.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 61 other countries.

2 DuraSite is leading in Tokelau, Ireland, Hungary, Tanzania and one other country.