Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Econda is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 77 other categories.

2 Econda is leading in Shopping, Clothing, Health, Home & Garden and 77 other categories.


1 Econda is leading in most countries, including Germany, Switzerland, Austria, France and 49 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, Canada and 10 other countries.