Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 13 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Travel, Adult and 4 other categories.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, United States, Malaysia and 104 other countries.

2 AdPlan is leading in Japan, Taiwan, China, South Korea and 2 other countries.