Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 95 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Career & Education, Travel and 60 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 121 other countries.

2 AdPlan is leading in Japan, Taiwan, Viet Nam, South Korea and one other country.