Market Share by Top Websites

1 Effective Measure is leading in Top 100K Sites and The Entire Web.

2 AdPlan is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 131 other categories.

2 AdPlan is leading in Marketing & Advertising, Accommodation & Hotels, Financial Management, Universities & Colleges and 24 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 113 other countries.

2 AdPlan is leading in Japan and Taiwan.