1
Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdPlan is clearly lagging behind, losing to Effective Measure in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Adult and 8 other categories.
2
Effective Measure is leading in News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 7 other categories.
1
Effective Measure is leading in most countries, including South Africa, India, United States, Saudi Arabia and 76 other countries.
2
AdPlan is leading in Japan, Taiwan, Albania, Cameroon and 2 other countries.