Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Adult and 8 other categories.

2 Effective Measure is leading in News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 7 other categories.


1 Effective Measure is leading in most countries, including South Africa, India, United States, Saudi Arabia and 76 other countries.

2 AdPlan is leading in Japan, Taiwan, Albania, Cameroon and 2 other countries.