Market Share by Top Websites

1 Effective Measure is leading in The Entire Web.

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 123 other categories.

2 AdPlan is leading in Marketing & Advertising, Adult, Accommodation & Hotels, Beauty & Fitness and 35 other categories.

Geography

1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Thailand and 136 other countries.

2 AdPlan is leading in Japan and Niue.