Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Despite its recent growth, AdPlan is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 128 other categories.

2 AdPlan is leading in Travel, Marketing & Advertising, Accommodation & Hotels, Financial Management and 35 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 113 other countries.

2 AdPlan is leading in Japan, Taiwan and Ireland.