Market Share by Top Websites

1 Effective Measure is leading in Top 100K Sites and Top 1M Sites.

2 AdPlan is leading in Top 10K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 102 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Career & Education, Travel and 56 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 121 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Slovenia and 2 other countries.