Market Share by Top Websites

1 Effective Measure is leading in Top 100K Sites and The Entire Web.

2 AdPlan is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 122 other categories.

2 AdPlan is leading in Marketing & Advertising, Travel, Adult, Accommodation & Hotels and 36 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 111 other countries.

2 AdPlan is leading in Japan, Taiwan, Greenland, Azerbaijan and one other country.