Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Effective Measure is leading in Top 100K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 90 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Career & Education, Travel and 62 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 113 other countries.

2 AdPlan is leading in Japan, Taiwan, Turks And Caicos Islands, Slovenia and 2 other countries.