Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 143 other categories.

2 Encore Metrics is leading in Alternative & Natural Medicine.


1 AdPlan is leading in most countries, including Japan, Taiwan, Russia, Thailand and 32 other countries.

2 Encore Metrics is leading in Argentina, Northern Mariana Islands, Philippines, Romania and one other country.