Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Enecto Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 127 other categories.

2 Enecto Analytics is leading in Software, Science, Industrial Goods & Services, Social Sciences and 14 other categories.

Geography

1 Enecto Analytics is leading in most countries, including Sweden, Denmark, United States, Norway and 33 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 15 other countries.