Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Enecto Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 119 other categories.

2 Enecto Analytics is leading in Software, Science, Social Sciences, Industrial Goods & Services and 12 other categories.


1 Enecto Analytics is leading in most countries, including Sweden, Denmark, Norway, United Kingdom and 38 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, China and 12 other countries.