Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 107 other categories.

2 expo-MAX is leading in People & Society, Music & Audio, Religion & Spirituality, Construction & Maintenance and 32 other categories.


1 expo-MAX is leading in most countries, including United States, Canada, Brazil, India and 24 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, China and 11 other countries.