Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 89 other categories.

2 Footprint is leading in People & Society, Computer & Electronics, Music & Audio, Software and 58 other categories.


1 Footprint is leading in most countries, including United States, United Kingdom, India, Australia and 54 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, China and 8 other countries.