1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Footprint is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 18 other categories.
2
Footprint is leading in Community & Society.
1
AdPlan is leading in most countries, including Japan, Taiwan, India, Indonesia and 12 other countries.
2
Footprint is leading in United States, Canada, Ecuador, Germany and 11 other countries.