1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, FredHopper is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 17 other categories.
2
FredHopper is leading in Home & Garden and E-commerce & Shopping.
1
FredHopper is leading in most countries, including United Kingdom, Germany, Netherlands, France and 32 other countries.
2
AdPlan is leading in Japan, United States, Taiwan, India and 11 other countries.