Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 21 other categories.

2 FredHopper hasn't got a lead over AdPlan in any websites category.

Geography

1 FredHopper is leading in most countries, including United Kingdom, France, Germany, Belgium and 28 other countries.

2 AdPlan is leading in Japan, United States, Taiwan, China and 22 other countries.