Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 138 other categories.

2 FredHopper is leading in Clothing, Home & Garden, General Merchandise, Children and 5 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Tuvalu and 35 other countries.

2 FredHopper is leading in France, Netherlands, United Kingdom, Germany and 28 other countries.