Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 132 other categories.

2 FredHopper is leading in Home & Garden, General Merchandise, Furniture, Weapons and one other category.


1 FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 23 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 18 other countries.