Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.

2 FredHopper is leading in Home & Garden, Clothing, Sports, Cycling & Biking and 4 other categories.


1 FredHopper is leading in most countries, including Germany, United Kingdom, France, Netherlands and 29 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 25 other countries.