Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GB-World is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 131 other categories.

2 GB-World is leading in Pets, Crafts, Climbing, Public Health & Safety and one other category.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Singapore and 20 other countries.

2 GB-World is leading in Germany, United Kingdom, Poland, Italy and 15 other countries.