Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 203 other categories.

2 AdPlan is leading in Universities & Colleges, Food & Grocery Retailers, Associations, Biotechnology & Pharmaceuticals and 2 other categories.


1 Gemius is leading in most countries, including Poland, Hungary, Czech Republic, Turkey and 151 other countries.

2 AdPlan is leading in Japan, Taiwan, South Korea, Hong Kong and 2 other countries.