Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 21 other categories.

2 AdPlan hasn't got a lead over Gemius in any websites category.

Geography

1 Gemius is leading in most countries, including Poland, Turkey, Hungary, Czech Republic and 134 other countries.

2 AdPlan is leading in Japan, Taiwan, Macao and Guam.