Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdPlan is still behind Gemius in all market share segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 225 other categories.

2 AdPlan is leading in Universities & Colleges and Associations.


1 Gemius is leading in most countries, including Poland, Czech Republic, Hungary, Bulgaria and 168 other countries.

2 AdPlan is leading in Japan, Taiwan, Belize, Montserrat and 2 other countries.