Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Google Analytics Enhanced Ecommerce in all segments.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 213 other categories.

2 AdPlan is leading in Universities & Colleges and Business Training.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including United States, France, Poland, Spain and 171 other countries.

2 AdPlan is leading in Japan and Papua New Guinea.