Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 AdPlan is leading in Top 10K Sites.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 208 other categories.

2 AdPlan is leading in Universities & Colleges, Associations, Human Resources, Sports News and 3 other categories.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including Russia, United States, France, Poland and 175 other countries.

2 AdPlan is leading in Japan, Belize, Montserrat and Seychelles.