Market Share by Top Websites

1 Gridsum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Gridsum in all segments.

Websites Categories

1 Gridsum has better usage coverage in more websites categories. Including News & Media, Law & Government, Computers Electronics & Technology, Science & Education and 10 other categories.

2 AdPlan is leading in Food & Drink, Business & Consumer Services, Adult, Lifestyle and 6 other categories.


1 Gridsum is leading in most countries, including China, United States, Germany, Netherlands and 73 other countries.

2 AdPlan is leading in Japan, Cameroon, Kuwait and United Arab Emirates.