Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 105 other categories.

2 Heap Analytics is leading in Internet & Telecom, Computer & Electronics, Software, Online Marketing and 37 other categories.

Geography

1 Heap Analytics is leading in most countries, including United States, British Indian Ocean Territory, Colombia, United Kingdom and 68 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 21 other countries.