AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 104 other categories.
Heap Analytics is leading in Internet & Telecom, Computer & Electronics, Software, Online Marketing and 44 other categories.
Heap Analytics is leading in most countries, including United States, United Kingdom, India, France and 65 other countries.
AdPlan is leading in Japan, Taiwan, Hong Kong, Thailand and 2 other countries.