AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 101 other categories.
Heap Analytics is leading in Internet & Telecom, Computer & Electronics, Software, Online Marketing and 45 other categories.
Heap Analytics is leading in most countries, including United States, India, United Kingdom, Russia and 78 other countries.
AdPlan is leading in Japan, Taiwan, Ireland, Singapore and 2 other countries.