AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 99 other categories.
Heap Analytics is leading in Internet & Telecom, Computer & Electronics, Software, Music & Audio and 47 other categories.
Heap Analytics is leading in most countries, including United States, Germany, India, United Kingdom and 68 other countries.
AdPlan is leading in Japan, Taiwan, Viet Nam, Mongolia and one other country.