Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 109 other categories.

2 Heap Analytics is leading in Software, Online Marketing, Telecommunications, Death and 15 other categories.


1 Heap Analytics is leading in most countries, including United States, Germany, Russia, India and 60 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Viet Nam and 9 other countries.