Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 104 other categories.

2 Heap Analytics is leading in Internet & Telecom, Computer & Electronics, Software, Online Marketing and 42 other categories.

Geography

1 Heap Analytics is leading in most countries, including United States, United Kingdom, India, Russia and 62 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Hong Kong and 5 other countries.