Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 105 other categories.

2 iCrossing is leading in People & Society, Religion & Spirituality, Insurance, Industrial Goods & Services and 14 other categories.

Geography

1 iCrossing is leading in most countries, including United States, Italy, United Kingdom, Canada and 41 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Philippines and 15 other countries.