Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including People & Society, Shopping, News & Media, Health and 97 other categories.

2 AdPlan is leading in Business & Industry, Arts & Entertainment, Career & Education, Travel and 62 other categories.

Geography

1 iCrossing is leading in most countries, including United States, United Kingdom, Italy, Netherlands and 59 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 5 other countries.