Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 19 other categories.

2 iCrossing is leading in People & Society and News & Media.


1 iCrossing is leading in most countries, including United States, United Kingdom, Canada, Indonesia and 36 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Vietnam and 19 other countries.