Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, iCrossing is still behind AdPlan in all market share segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including People & Society, Shopping, Internet & Telecom, News & Media and 100 other categories.

2 AdPlan is leading in Business & Industry, Arts & Entertainment, Career & Education, Marketing & Advertising and 49 other categories.

Geography

1 iCrossing is leading in most countries, including United States, United Kingdom, Brazil, Spain and 54 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, China and 3 other countries.