Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including People & Society, Shopping, Religion & Spirituality, Finance and 95 other categories.

2 AdPlan is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 73 other categories.

Geography

1 iCrossing is leading in most countries, including United States, Brazil, United Kingdom, Italy and 64 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 17 other countries.