Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 128 other categories.

2 IgnitionOne is leading in Weapons and Sports.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Viet Nam and 29 other countries.

2 IgnitionOne is leading in France, United Kingdom, India, Australia and 9 other countries.