Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 131 other categories.

2 IgnitionOne is leading in Technology News, Winter Sports, Home & Garden, Relationships & Dating and 8 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, Hong Kong, Korea Republic and 21 other countries.

2 IgnitionOne is leading in United States, United Kingdom, France, India and 13 other countries.