Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 131 other categories.

2 IgnitionOne is leading in Technology News, Winter Sports, Relationships & Dating, Home & Garden and 5 other categories.

Geography

1 IgnitionOne is leading in most countries, including United States, United Kingdom, France, Spain and 17 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, China and 16 other countries.