Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iGoDigital is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 iGoDigital has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Jobs & Employment and 77 other categories.

2 AdPlan is leading in Business & Industry, Arts & Entertainment, Career & Education, Marketing & Advertising and 76 other categories.

Geography

1 iGoDigital is leading in most countries, including United States, Australia, United Kingdom, Canada and 65 other countries.

2 AdPlan is leading in Japan, Taiwan and Viet Nam.