Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iGoDigital is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 88 other categories.

2 iGoDigital is leading in Shopping, Clothing, Health, Sports and 63 other categories.

Geography

1 iGoDigital is leading in most countries, including United States, Australia, United Kingdom, Canada and 59 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Viet Nam and 4 other countries.