Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, iGoDigital is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 84 other categories.

2 iGoDigital is leading in Shopping, Clothing, Health, Sports and 65 other categories.


1 iGoDigital is leading in most countries, including United States, Australia, Canada, United Kingdom and 58 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Viet Nam and 5 other countries.