Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 120 other categories.

2 IndexTools is leading in Online Marketing, Construction & Maintenance, Industrial Goods & Services, Business Services and 29 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, China, Hong Kong and 35 other countries.

2 IndexTools is leading in Iceland, Tuvalu, United States, United Kingdom and 28 other countries.