Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 114 other categories.

2 IndexTools is leading in Online Marketing, Industrial Goods & Services, Office Products, Car Rentals and 18 other categories.


1 IndexTools is leading in most countries, including United States, Germany, United Kingdom, India and 34 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, Hong Kong and 12 other countries.