Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 117 other categories.

2 IndexTools is leading in Online Marketing, Industrial Goods & Services, Conditions & Diseases, Car Rentals and 12 other categories.


1 IndexTools is leading in most countries, including Germany, Canada, United Kingdom, Italy and 27 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 25 other countries.