Market Share by Top Websites

1 AdPlan is leading in The Entire Web.

2 Insider is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 95 other categories.

2 Insider is leading in Shopping, Clothing, Autos & Vehicles, Consumer Electronics and 31 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 64 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 5 other countries.