Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Insider is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 120 other categories.

2 Insider is leading in Shopping, Clothing, Consumer Electronics, Relationships & Dating and 21 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Tuvalu and 35 other countries.

2 Insider is leading in Turkey, Russia, Poland, Indonesia and 33 other countries.