Market Share by Top Websites

1 AdPlan is leading in The Entire Web.

2 Insider is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Adult and 11 other categories.

2 Insider is leading in Shopping, Travel, Autos & Vehicles, News & Media and 6 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 66 other countries.

2 AdPlan is leading in Japan, United States, China, Hong Kong and 5 other countries.