Market Share by Top Websites

1 AdPlan is leading in Top 1M Sites and The Entire Web.

2 Insider is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 109 other categories.

2 Insider is leading in Shopping, Clothing, Consumer Electronics, Airlines & Airports and 21 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 46 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 16 other countries.