Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Computers Electronics & Technology, Travel & Tourism and 19 other categories.

2 AdPlan is leading in Adult.


1 Insider is leading in most countries, including Turkey, Brazil, Taiwan, Australia and 95 other countries.

2 AdPlan is leading in Japan, Albania, Algeria and Cameroon.