Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Shopping and 143 other categories.

2 AdPlan is leading in Career & Education, Adult, Travel, Real Estate and 33 other categories.

Geography

1 IO Technologies is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 114 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 13 other countries.