AdPlan
1,013 websites

AdPlan is free to use

http://www.adplan.com.au/

The Kellogg School of Management at Northwestern University has developed a framework known as ADPLAN that assesses advertising from a strategic ...

VS

IO Technologies
11,875 websites

IO Technologies costs money

https://t.onthe.io

IO Technologies is a platform with an interface to keep all of your data in one place IO's mission is to make analytics accessible for non-analysts who can obtain data that is crucial to measuring organizational performance

Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Vehicles, Heavy Industry & Engineering and 19 other categories.

2 AdPlan is leading in Adult.

Geography

1 IO Technologies is leading in most countries, including Russia, Ukraine, United States, Czech Republic and 89 other countries.

2 AdPlan is leading in Japan, Taiwan, Albania, Cameroon and 2 other countries.