Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Arts & Entertainment and 15 other categories.

2 AdPlan is leading in Career & Education, Travel, Adult, Beauty & Fitness and 2 other categories.


1 IO Technologies is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 117 other countries.

2 AdPlan is leading in Japan, South Korea, Vanuatu, New Zealand and 2 other countries.