Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 216 other categories.

2 AdPlan is leading in Biotechnology & Pharmaceuticals, Business Training, Associations, Lottery and 4 other categories.

Geography

1 Krux is leading in most countries, including United States, France, Spain, United Kingdom and 185 other countries.

2 AdPlan is leading in Japan.