Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lead Forensics is leading in Top 1M Sites.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 117 other categories.

2 AdPlan is leading in Arts & Entertainment, Adult, People & Society, News & Media and 45 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, United States, Germany, India and 122 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, Tuvalu and 3 other countries.