Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Lead Forensics is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Career & Education, Travel and 88 other categories.

2 Lead Forensics is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 60 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, United States, India, Netherlands and 79 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong and Korea Republic.