AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 13 other categories.
LinkPulse is leading in News & Media, Sports, Reference Materials, Hobbies & Leisure and 2 other categories.
LinkPulse is leading in most countries, including Germany, Norway, Sweden, Slovakia and 24 other countries.
AdPlan is leading in Japan, United States, Taiwan, India and 13 other countries.