Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, LinkPulse is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 114 other categories.

2 LinkPulse is leading in News & Media, Newspapers, Soccer, Science and 13 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 23 other countries.

2 LinkPulse is leading in Germany, Norway, Poland, United Kingdom and 17 other countries.