Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 230 other categories.

2 AdPlan is leading in Music.


1 Lotame is leading in most countries, including United States, Italy, Indonesia, Brazil and 207 other countries.

2 AdPlan is leading in Japan.