Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lucid is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 13 other categories.

2 Lucid is leading in Games, News & Media, Sports, Community & Society and 2 other categories.


1 Lucid is leading in most countries, including United States, India, Poland, United Kingdom and 55 other countries.

2 AdPlan is leading in Japan, Albania, Cameroon, Denmark and 3 other countries.