Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediator is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 121 other categories.

2 Mediator is leading in News & Media, Newspapers, Celebrities & Entertainment News, Soccer and 6 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Viet Nam and 34 other countries.

2 Mediator is leading in Russia, Belarus, Ukraine, Kazakhstan and 7 other countries.