Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediator is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 19 other categories.

2 Mediator is leading in News & Media and Science.


1 AdPlan is leading in most countries, including Japan, United States, Taiwan, China and 31 other countries.

2 Mediator is leading in Russia, Ukraine, Belarus, Kazakhstan and 16 other countries.