Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediator is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 133 other categories.

2 Mediator is leading in News & Media, Newspapers, Soccer, Business News and one other category.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Tuvalu and 52 other countries.

2 Mediator is leading in Russia, Kazakhstan, Belarus, Ukraine and 6 other countries.