1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, mParticle is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 143 other categories.
2
mParticle is leading in Banking, Collecting and General Merchandise.
1
AdPlan is leading in most countries, including Japan, Taiwan, China, Thailand and 19 other countries.
2
mParticle is leading in United States.