Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, mParticle is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 119 other categories.

2 mParticle is leading in News & Media, Newspapers, Cosmetics, General Merchandise and 5 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Philippines and 25 other countries.

2 mParticle is leading in Canada, United States, France, Turkey and 9 other countries.