Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 11 other categories.

2 AdPlan is leading in Business & Consumer Services, Science & Education, Adult, Computers Electronics & Technology and 4 other categories.


1 mParticle is leading in most countries, including United States, Canada, United Arab Emirates, United Kingdom and 82 other countries.

2 AdPlan is leading in Japan, Taiwan, Algeria, Cameroon and one other country.