1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, mParticle is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 140 other categories.
2
mParticle is leading in Newspapers, Banking and Collecting.
1
AdPlan is leading in most countries, including Japan, Taiwan, United States, Tuvalu and 50 other countries.
2
mParticle is leading in Canada, Turkey, Indonesia, United Arab Emirates and 2 other countries.