1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, mParticle is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 119 other categories.
2
mParticle is leading in News & Media, Newspapers, Cosmetics, General Merchandise and 5 other categories.
1
AdPlan is leading in most countries, including Japan, Taiwan, China, Philippines and 25 other countries.
2
mParticle is leading in Canada, United States, France, Turkey and 9 other countries.