Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, mParticle is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 20 other categories.

2 mParticle is leading in News & Media.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Vietnam and 22 other countries.

2 mParticle is leading in Canada, United States, Germany, Brazil and 17 other countries.