Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetMonitor is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 131 other categories.

2 NetMonitor is leading in Social Sciences, Industrial Goods & Services, Catering, Pets and 5 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Singapore and 22 other countries.

2 NetMonitor is leading in Finland, Thailand, Serbia, Russia and 2 other countries.