Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.

2 Open Web Analytics is leading in Soccer, TV & Video, Weather, Running and 10 other categories.

Geography

1 Open Web Analytics is leading in most countries, including Austria, Germany, France, Russia and 77 other countries.

2 AdPlan is leading in Japan, Taiwan, Viet Nam, China and 11 other countries.