1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Open Web Analytics is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 18 other categories.
2
Open Web Analytics is leading in Reference Materials and Law & Government.
1
AdPlan is leading in most countries, including Japan, United States, Taiwan, India and 18 other countries.
2
Open Web Analytics is leading in Austria, Germany, Canada, Bulgaria and 6 other countries.