Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open Web Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 117 other categories.

2 Open Web Analytics is leading in Home & Garden, Soccer, Nursery & Playroom, Science and 14 other categories.

Geography

1 Open Web Analytics is leading in most countries, including Austria, France, Germany, Algeria and 63 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Vietnam and 15 other countries.