Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Opentracker is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 137 other categories.

2 AdPlan is leading in Arts & Entertainment, Career & Education, Adult, News & Media and 43 other categories.

Geography

1 Opentracker is leading in most countries, including United States, United Kingdom, India, Germany and 114 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 8 other countries.