Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Opentracker is still behind AdPlan in all market share segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 136 other categories.

2 AdPlan is leading in Arts & Entertainment, Career & Education, Adult, Real Estate and 45 other categories.


1 Opentracker is leading in most countries, including United States, India, United Kingdom, Germany and 102 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Korea Republic and 2 other countries.