Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Opentracker is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, People & Society and 80 other categories.

2 AdPlan is leading in Arts & Entertainment, Shopping, Career & Education, Travel and 71 other categories.

Geography

1 Opentracker is leading in most countries, including United States, United Kingdom, India, Germany and 95 other countries.

2 AdPlan is leading in Japan, Taiwan, South Korea, Singapore and 4 other countries.