Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Opentracker is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 124 other categories.

2 AdPlan is leading in Arts & Entertainment, Career & Education, Real Estate, Education and 40 other categories.


1 Opentracker is leading in most countries, including United States, United Kingdom, India, Germany and 98 other countries.

2 AdPlan is leading in Japan, Taiwan, New Zealand and Malawi.