Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 AdPlan is leading in Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Music & Audio, People & Society and 110 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Career & Education, Internet & Telecom and 51 other categories.


1 is leading in most countries, including United States, United Kingdom, India, Germany and 89 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, Korea Republic and 3 other countries.