Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 AdPlan is leading in Top 1M Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 85 other categories.

2 is leading in News & Media, Music & Audio, Newspapers, Magazines & E-Zines and 55 other categories.


1 is leading in most countries, including United States, India, Czech Republic, United Kingdom and 66 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, Viet Nam and 2 other countries.