Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.

2 Popcorn Metrics is leading in Industrial Goods & Services, Gardening, Insurance, Graphics & Multimedia Tools and one other category.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Vietnam and 25 other countries.

2 Popcorn Metrics is leading in United States, Australia, United Kingdom, Netherlands and 15 other countries.