Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 126 other categories.

2 Popcorn Metrics is leading in Credit, Loans & Mortgages, Insurance, Dentistry, Climbing and one other category.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Viet Nam and 27 other countries.

2 Popcorn Metrics is leading in United States, Australia, Netherlands, United Kingdom and 15 other countries.