Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 135 other categories.

2 Popcorn Metrics is leading in Industrial Goods & Services, Aviation, Aerospace & Defence and Climbing.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, Netherlands and 22 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Viet Nam and 11 other countries.