Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 133 other categories.

2 Popcorn Metrics is leading in Online Marketing, Dentistry, Cooking & Recipes, Aviation and 3 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, France and 17 other countries.

2 AdPlan is leading in Japan, Taiwan, Ireland, Thailand and 8 other countries.