Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Popcorn Metrics is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 132 other categories.

2 Popcorn Metrics is leading in Home & Garden, Cooking & Recipes, Industrial Goods & Services, Aviation and one other category.


1 AdPlan is leading in most countries, including Japan, Taiwan, Tuvalu, Hong Kong and 34 other countries.

2 Popcorn Metrics is leading in United States, Australia, China, United Kingdom and 15 other countries.