Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Popcorn Metrics is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 133 other categories.

2 Popcorn Metrics is leading in Dentistry, Home & Garden, Cooking & Recipes, Industrial Goods & Services and 2 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, Netherlands and 22 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, China and 20 other countries.