Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rich is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 135 other categories.

2 Rich is leading in Social Sciences.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 19 other countries.

2 Rich is leading in Sweden, Norway, Denmark, Netherlands and 3 other countries.