Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdPlan is still behind TNS in all market share segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 196 other categories.

2 AdPlan is leading in Universities & Colleges, Associations, Food & Grocery Retailers, Weddings and 5 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 127 other countries.

2 AdPlan is leading in Japan, Taiwan and Malawi.