Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 156 other categories.

2 AdPlan is leading in Accommodation & Hotels, Universities & Colleges, Gambling, Food & Grocery Retailers and 16 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Belarus and 146 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu and Chad.