1
TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdPlan is clearly lagging behind, losing to TNS in all segments.
1
TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 198 other categories.
2
AdPlan is leading in Universities & Colleges, Associations, Food & Grocery Retailers, Human Resources and 4 other categories.
1
TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 140 other countries.
2
AdPlan is leading in Japan and Taiwan.