Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, News & Media, Computers Electronics & Technology and 15 other categories.

2 AdPlan is leading in Adult, Lifestyle, Business & Consumer Services, Food & Drink and one other category.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Belarus and 142 other countries.

2 AdPlan is leading in Japan.