1
TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdPlan is clearly lagging behind, losing to TNS in all segments.
1
TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 202 other categories.
2
AdPlan is leading in Universities & Colleges, Associations, Human Resources, Skin Care and 5 other categories.
1
TNS is leading in most countries, including Russia, Norway, Montenegro, Ukraine and 165 other countries.
2
AdPlan is leading in Japan, Taiwan, Belize, Seychelles and 2 other countries.