1
TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdPlan is clearly lagging behind, losing to TNS in all segments.
1
TNS has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, News & Media, Computers Electronics & Technology and 15 other categories.
2
AdPlan is leading in Adult, Lifestyle, Business & Consumer Services, Food & Drink and one other category.
1
TNS is leading in most countries, including Russia, Ukraine, United States, Belarus and 142 other countries.
2
AdPlan is leading in Japan.