Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 202 other categories.

2 AdPlan is leading in Universities & Colleges, Associations, Human Resources, Skin Care and 5 other categories.


1 TNS is leading in most countries, including Russia, Norway, Montenegro, Ukraine and 165 other countries.

2 AdPlan is leading in Japan, Taiwan, Belize, Seychelles and 2 other countries.