Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TouchCommerce is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 137 other categories.

2 TouchCommerce is leading in Telecommunications, Consumer Electronics, Furniture, Banking and 3 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Tuvalu and 50 other countries.

2 TouchCommerce is leading in United States, Canada, Germany, United Kingdom and 14 other countries.