Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TouchCommerce is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 116 other categories.

2 TouchCommerce is leading in Internet & Telecom, Telecommunications, Consumer Electronics, Banking and 8 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, China, Vietnam and 23 other countries.

2 TouchCommerce is leading in United States, Canada, United Kingdom, Australia and 22 other countries.