Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TouchCommerce is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 140 other categories.

2 TouchCommerce is leading in Telecommunications, Home & Garden, Chemicals and Insurance.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, China, Hong Kong and 14 other countries.

2 TouchCommerce is leading in United States, Canada, France, United Kingdom and 7 other countries.