Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TouchCommerce is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 140 other categories.

2 TouchCommerce is leading in Telecommunications, Home & Garden, Insurance and Chemicals.

Geography

1 TouchCommerce is leading in most countries, including United States, France, Canada, United Kingdom and 16 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Korea Republic and 14 other countries.