Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 130 other categories.

2 TruEffect is leading in Philanthropy, Aviation and Insurance.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 37 other countries.

2 TruEffect is leading in Italy, Venezuela, United Arab Emirates, Slovakia and 3 other countries.