Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 141 other categories.

2 TruEffect is leading in Performing Arts, Insurance, Roleplaying and Online.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, China, Hong Kong and 17 other countries.

2 TruEffect is leading in United States, Italy, Germany, Philippines and 12 other countries.