Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 136 other categories.

2 TruEffect is leading in Performing Arts, Insurance, Philanthropy, Board & Card Games and one other category.


1 AdPlan is leading in most countries, including Japan, Taiwan, Hong Kong, Russia and 23 other countries.

2 TruEffect is leading in United States, Switzerland, Netherlands, Italy and 9 other countries.