Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 134 other categories.

2 TruEffect is leading in Performing Arts, Conditions & Diseases, Board & Card Games and Online.


1 TruEffect is leading in most countries, including United States, United Kingdom, Italy, Korea Republic and 13 other countries.

2 AdPlan is leading in Japan, Taiwan, Ireland, Canada and 12 other countries.