Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 141 other categories.

2 TruEffect is leading in Performing Arts, Philanthropy, Insurance and Tobacco.


1 AdPlan is leading in most countries, including Japan, Taiwan, Hong Kong, China and 25 other countries.

2 TruEffect is leading in United States, Greece, Guam, Ireland and 10 other countries.