Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 131 other categories.

2 TruEffect is leading in Performing Arts, Conditions & Diseases, Roleplaying and Online.


1 AdPlan is leading in most countries, including Japan, Taiwan, Singapore, Canada and 17 other countries.

2 TruEffect is leading in United States, India, Germany, France and 12 other countries.