AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 85 other categories.
Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 65 other categories.
Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 86 other countries.
AdPlan is leading in Japan, Taiwan, Hong Kong, Greenland and one other country.