Market Share by Top Websites

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 89 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 65 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 87 other countries.

2 AdPlan is leading in Japan, Taiwan and Viet Nam.