2
AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
1
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Arts & Entertainment, Adult and 13 other categories.
2
Unica is leading in Science & Education, Finance, Health, Law & Government and 3 other categories.
1
Unica is leading in most countries, including United States, United Kingdom, Canada, China and 52 other countries.
2
AdPlan is leading in Japan, Taiwan, Indonesia, Albania and 6 other countries.