AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 93 other categories.
Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 55 other categories.
Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 77 other countries.
AdPlan is leading in Japan, Taiwan, Malaysia, Jersey and 3 other countries.