Market Share by Top Websites

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 88 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 60 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 84 other countries.

2 AdPlan is leading in Japan, Taiwan, Mongolia and Malawi.