Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Adult, Lifestyle, Science & Education, Business & Consumer Services and 14 other categories.

2 Unica is leading in Health, Finance, Law & Government and Reference Materials.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, China and 63 other countries.

2 AdPlan is leading in Japan, Taiwan, Thailand, Malaysia and 5 other countries.