Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 90 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 67 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 87 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, Hong Kong and 12 other countries.