Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Usablenet is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 17 other categories.

2 Usablenet is leading in Community & Society.


1 AdPlan is leading in most countries, including Japan, Taiwan, India, Indonesia and 16 other countries.

2 Usablenet is leading in United States, United Kingdom, Chile, Italy and one other country.