Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Usablenet is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 136 other categories.

2 Usablenet is leading in Gifts, Equestrian, Antiques & Collectibles, Tobacco and 2 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Singapore and 18 other countries.

2 Usablenet is leading in United States, United Kingdom, Spain, Italy and 9 other countries.