Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Usablenet is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.

2 Usablenet is leading in Food & Grocery Retailers, Home & Garden, Sports, Recreation & Hobbies and 13 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Philippines and 30 other countries.

2 Usablenet is leading in United States, United Kingdom, Spain, Ireland and 3 other countries.