Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Usablenet is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 137 other categories.

2 Usablenet is leading in Sports, Boating, Insurance, Puzzles & Brainteasers and 4 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, Hong Kong, Russia and 23 other countries.

2 Usablenet is leading in United States, United Kingdom, Italy, Canada and 8 other countries.