Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, W3Counter is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 W3Counter has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Arts & Entertainment and 112 other categories.

2 AdPlan is leading in Shopping, Career & Education, Travel, Marketing & Advertising and 47 other categories.


1 W3Counter is leading in most countries, including United States, Brazil, Indonesia, India and 122 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu and Papua New Guinea.