Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Webtrekk is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 72 other categories.

2 Webtrekk is leading in Shopping, Finance, News & Media, Clothing and 64 other categories.


1 Webtrekk is leading in most countries, including Germany, Italy, Austria, Spain and 71 other countries.

2 AdPlan is leading in Japan, Taiwan, Vietnam, South Korea and 8 other countries.