Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 125 other categories.

2 Yahoo Search Marketing Analytics is leading in Telecommunications, Car Buying, Industrial Goods & Services, Home & Garden and 18 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Korea Republic, Hong Kong, United Kingdom and 17 other countries.

2 AdPlan is leading in Japan, Taiwan, Russia, Thailand and 16 other countries.