1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.
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AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.
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Yahoo Search Marketing Analytics is leading in Construction & Maintenance, Home & Garden, Jewelry, Industrial Goods & Services and 20 other categories.
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AdPlan is leading in most countries, including Japan, Taiwan, China, Viet Nam and 24 other countries.
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Yahoo Search Marketing Analytics is leading in United States, South Korea, Hong Kong, Brazil and 17 other countries.