Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 17 other categories.

2 Yahoo Search Marketing Analytics is leading in E-commerce & Shopping and Law & Government.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including South Korea, United States, China, Hong Kong and 14 other countries.

2 AdPlan is leading in Japan, Indonesia, Philippines, Albania and 8 other countries.