Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 123 other categories.

2 Yahoo Search Marketing Analytics is leading in Telecommunications, Construction & Maintenance, Industrial Goods & Services, Car Buying and 26 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Korea Republic, India, United Kingdom and 28 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Russia and 9 other countries.