Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 106 other categories.

2 Yahoo Search Marketing Analytics is leading in Telecommunications, Software, Construction & Maintenance, Home & Garden and 34 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Korea Republic, Hong Kong, India and 33 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Russia and 5 other countries.