Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 125 other categories.

2 Yahoo Search Marketing Analytics is leading in Telecommunications, Construction & Maintenance, Software, Home & Garden and 24 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, China, Tuvalu and 42 other countries.

2 Yahoo Search Marketing Analytics is leading in United States, South Korea, Spain, India and 11 other countries.