Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.

2 Yahoo Search Marketing Analytics is leading in Construction & Maintenance, Consumer Electronics, Home & Garden, Jewelry and 23 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, South Korea, India, Hong Kong and 25 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 21 other countries.