Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 125 other categories.

2 Yahoo Search Marketing Analytics is leading in Telecommunications, Construction & Maintenance, Car Buying, Home & Garden and 20 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Korea Republic, India, Brazil and 24 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, China and 14 other countries.