Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 119 other categories.

2 Yahoo Search Marketing Analytics is leading in Construction & Maintenance, Telecommunications, Industrial Goods & Services, Home & Garden and 27 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Korea Republic, United Kingdom, Hong Kong and 30 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 8 other countries.