1
AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to AdPlan in all segments.
1
AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 17 other categories.
2
Yahoo Search Marketing Analytics is leading in E-commerce & Shopping and Law & Government.
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Yahoo Search Marketing Analytics is leading in most countries, including South Korea, United States, China, Hong Kong and 14 other countries.
2
AdPlan is leading in Japan, Indonesia, Philippines, Albania and 8 other countries.