Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 117 other categories.

2 YellowTracker is leading in Pets & Animals, Pets, Religion & Spirituality, Visual Arts & Design and 15 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 20 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Germany, Poland and 7 other countries.