Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zeta Search is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 136 other categories.

2 Zeta Search is leading in Alternative & Natural Medicine and Equestrian.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 23 other countries.

2 Zeta Search hasn't got a lead over AdPlan in any country.