Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zeta Search is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 137 other categories.

2 Zeta Search is leading in Equestrian and Alternative & Natural Medicine.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Ireland and 18 other countries.

2 Zeta Search is leading in United Arab Emirates, Armenia and India.