In terms of market share, AdPredictive is clearly lagging behind, losing to BTBuckets in all segments.
BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 23 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences and Automotive Industry.
BTBuckets is leading in most countries, including Argentina, Brazil, United States, Mexico and 8 other countries.
AdPredictive is leading in Japan and Russia.